October 7, 2025
Welcome back to BrandBand Insights, where we discuss the recent trends and developments in the advertising and branding sector.
Last time, we discussed the process of branding beyond the noise through some out-of-the-box tips and tricks.
Today, we’re giving a much-needed motion to our vision. As we all know, the human mind interacts and responds more positively to ads that have motion, like brand TVCs and other branding videos, as compared to traditional ways of branding.
Corporate video production brings a solid impact by mixing audio and visual elements together through a unique story to deliver a quick, short, and crisp message, which increases the possibility of longer brand recall and conversion.
Today, we’ll discuss the top 5 ways to boost your brand’s image through corporate videos.
There are many forms of business promotion videos, but for better branding patterns and strategies, the following elements are crucial:
As the name suggests, the brand story video showcases the roots and legacy of the brand to build a foundation of trust and experience. Through branding videos, we can show customers that we, as an organization, are not just involved in buying and selling.
The brand story video should focus on the journey of brand creation, the objective and vision behind it, and the necessity of the idea as a product or service.
It should perfectly deliver the history, legacy, experience, objectives, vision, and highlight what we offer differently that makes us unique and exclusive.
Standard duration: 1–3 minutes
Through this corporate video production, we can showcase the company culture, the core values we believe in, and the vision we’re expanding through our expertise.
The corporate culture video can be an essential part of projecting our brand as a perfect workplace, bringing a positive impact on customers, stakeholders, and future investors. It helps strengthen the brand image through trust and a strong cultural stand for our vision and objectives.
Standard duration: 1–2 minutes
This is a classic example of showcasing a happy client. The client testimonial video acts as a catalyst to show that our brand is fulfilling the wants and needs of clients and that they are completely satisfied with our products and services.
This AV service can help us gain future clients while serving as a token of goodwill as we promote our clients with added media exposure.
Standard duration: 1–1.5 minutes
This is a key element of business promotion videos. The product and service explainer video directly connects with the revenue generation process, so it should be crisp and focused on storytelling, design, and messaging.
It should simplify the product or service offering with clear and appealing visuals that engage the audience instantly.
Standard duration: 25–45 seconds
Through this tool, we can showcase ourselves as a brand with strong social awareness and responsibility. The CSR impact video can be a game-changer in creating a solid impression of the brand as trustworthy and purposeful- one that gives back to society.
This corporate video production element helps establish our brand as a company that works with a cause.
Standard duration: 1 minute
These are some essential ways to boost your brand image through corporate video production.
If your brand needs a boost to its image, get in touch with BrandBand Media – your trusted branding partner offering expert AV Production services and business promotion videos. We’ll definitely come back soon with some exciting topics & articles related to branding & advertising.
