VGold Nidhi is a finance company that provides gold loans at minimal interest rates. Vighnaharta Gold has launched an application called VGold Nidhi to keep up with the changing times.

VGold Nidhi is an offshoot of the parent company Vighnaharta Gold. Hence, instead of designing a new logo, VGold Nidhi’s logo is a variant of Vighnaharta Gold’s logo. As a new logo, the gold coin carries the original logo embossed on it. It helped the customers to associate with VGold Nidhi. The colour scheme developed for brand identity was vibrant and fresh to make it attractive and associated with gold. VGold Nidhi provided loans against pure gold and was known for making the loan process easy. We complemented this with a new brand positioning- ‘Gold pure hai, Toh loan sure hai.’ This copy was clear, concise, and had a punch in it.

The result was a fine product of perseverance and creativity of team BrandBand Media.