Vighnaharta Gold was founded in 2011 by Mr. Mahendra Luniya. The company aims to change how people in India invest in gold. With over 20 years of research, Vighnaharta Gold offers a range of investment opportunities while also supporting the country’s economic growth. Their focus on transparency and security makes them stand out in the market.
In 2023, Vighnaharta Gold approached us for help in improving their brand identity and building trust. They wanted to raise awareness of their services, such as Gold Booking, Gold Deposit, and Gold Loan.
Our goal was to position Vighnaharta Gold as a reliable and easy option for investing and trading in gold. We emphasized the unique features and benefits of their services. We also organized events and activities to showcase the brand’s commitment to social responsibility and community service.
Execution: We used a variety of methods, including strategic planning, digital marketing, print advertising, video ads, and event branding, to reach potential customers effectively. Attractive content and designs were created to highlight the advantages of choosing Vighnaharta Gold.
Results: The branding efforts received a very positive response from the public. Vighnaharta Gold is now seen as a trustworthy and unique investment option. This success has not only boosted their presence in the market but also increased the trust and loyalty of their customers. We are proud to have contributed to this impressive change!
For Vighnaharta Gold, we crafted a compelling audio-visual narrative that goes beyond product promotion—it builds trust. Our video ad campaign focused on the brand’s core philosophy: gold is not just a transaction, it’s a responsibility. We highlighted the platform’s three key features—Gold Deposit, Gold Booking, and Gold Loan—while showcasing the brand’s commitment to secure, transparent, and customer-first services. To enhance credibility and emotional connection, our video production featured: Authentic customer testimonials, sharing real experiences of secure and seamless gold trading. Insights from the founder and senior leadership, explaining the brand’s journey, mission, and vision of trust. Key features like buying gold on installments and booking at the base price, portrayed through real-life scenarios and engaging storytelling.
