Logo Prism City

Challenge

Prism city is an extra-large project at Charholi, offering extra-large homes at reasonable costs. Spread across the vast area the project has seven phases, each named after one colour of the rainbow. Charholi is known for compact homes, but Prism city was offering a big semi-furnished home in the customer’s budget. 

Solution

BrandBand Media promoted the project as extra-large homes in budget. We created a colourful solution for the colourful township. The campaign aimed to convince buyers that Prism City is a good investment. Newspaper and outdoor campaigns were designed with a middle-class audience in mind, whose budgets limit them when it comes to buying a dream home. As a result, we emphasized extra-large home that is budget-friendly. Since the project revolves around the idea of colours, we chose a theme of seven colours of white light for the brochure and site branding. The theme of colours complements the idea of classic dream homes. The newspaper and outdoor ads highlighted the extra-large homes, and the other print material highlighted the colourful thought behind the project. We need not say more. The campaign speaks about our work!

Campaign: 01

Campaign: 02