Ethecs Holidays is a travel agency based in Pune. Since 2013, it has offered a variety of tours and travel services, from family vacations to luxury trips. After nearly a decade in business, Ethecs saw a need to improve its brand presence and reach more customers.
In 2023, Ethecs asked our team for help with a rebranding. The Ethecs was having trouble creating a strong brand identity in a competitive travel market. Our main goal was to increase the brand’s visibility and create an identity that appealed to its target audience.
We based the rebranding strategy of design on the color red. Red symbolizes strong emotions and reflects the brand’s focus on creating memorable travel experiences. It quickly grabs attention. We designed a new logo featuring a hot air balloon, location icon, travel bag, and airplane to represent travel and adventure. We also chose the tagline “Experience Matters.” To launch the new brand identity, we organized a large event that made a strong impression.
We carried out the rebranding strategy through a complete marketing campaign. This included designing, digital marketing, content marketing, office branding, and event branding. We carefully crafted our messages to position Ethecs as a leader in the travel industry. We aimed to increase brand awareness and establish Ethecs as a provider of unforgettable experiences by focusing on engaging content and building a strong online presence.
The rebranding efforts successfully established Ethecs as a well-known name in the travel industry. The updated brand identity led to more inquiries and a significant increase in bookings, helping the business grow. This rebranding transformed Ethecs Holidays into a recognized brand and strengthened its reputation for providing unique and enjoyable travel experiences.
