Happy Da Punjab, located in Hinjewadi, Pune, is a go-to spot for friendly vibes, delicious food, an elegant ambience, and a vibrant bar. Every night here is a flavorful celebration of Punjabi spirit and rhythm. From chilled beer to bold bites, it’s where memories are made.
Despite offering a vibrant and unforgettable experience, Happy Da Punjab was struggling to attract a substantial customer base. Recognizing the gap, BrandBand Media, as an expert in Branding, stepped in with a strategic approach focused on Social Media Optimization (SMO) and Digital Marketing.
We recommended an organic growth strategy on key Meta platforms such as Facebook and Instagram. At the time, the brand had fewer than 100 followers. Through consistent content creation, targeted digital marketing, and engaging brand storytelling, BrandBand Media helped increase its follower base to over 1,000 within a few months. By positioning social media as a core branding tool, we significantly improved Happy da Punjab’s online visibility, community engagement, and ultimately, footfall, paving the way for sustained growth in a competitive market.
We harnessed the power of social media as an exceptionally influential tool for their branding, a move that has significantly contributed to their expanded market reach and customer acquisition. People working in the Corporate sector near Happy da Punjab found an enriching place where the fatigue of the day fades away in an instant after work. It has become a go-to destination for people in Pune and nearby areas to celebrate joyful moments in a vibrant atmosphere.
