Re-Nirmitee is the redevelopment division of VedNirmitee, focusing on transforming old properties into modern, functional spaces. With a dedication to sustainability and innovation, Re-Nirmitee aims to enhance living conditions and uplift communities through thoughtful redevelopment projects.
VedNirmitee faced the dual challenge of launching their redevelopment division while building a reputable and trustworthy brand among the residents of Pune. The competitive landscape was dense, with several established redevelopment firms already operational in the region, making it essential for VedNirmitee to carve out a unique identity that resonated with local communities.
To address these challenges, we initiated the branding process by developing a memorable and meaningful name: ‘Re-Nirmitee.’ This name elegantly combines the concept of redevelopment with the identity of VedNirmitee, encapsulating the essence of renewal and trust. To further enhance brand visibility, we introduced a promotional tagline, “Shubh Re-Nirmitee,” which translates to “Auspicious Redevelopment,” reinforcing the positive connotations associated with new beginnings.
Our strategic decision to use the Marathi language was deliberate; it served to strengthen our connection with the local population and infused a sense of cultural pride. We placed these vibrant designs across all ongoing redevelopment projects managed by VedNirmitee. This not only helped in establishing a recognizable presence in the community but also represented their commitment to engaging with the people of Pune on a deeper, more personal level.
Through our dedicated branding efforts, Re-Nirmitee has established itself as a reputable and reliable name in the redevelopment sector of Pune. This has led Re-Nirmitee to the successful launch of numerous projects across various locations throughout the city, solidifying their presence and influence in the market.
Ved Laurels is a luxurious residential project located against the picturesque Kothrud hills. Featuring high-end living spaces, it provides a serene environment while ensuring easy access to major transport routes like the Pune-Bangalore Highway. The project boasts impressive rooftop amenities, including a children’s play area, fitness and entertainment zones, a lush lawn, and a coworking space. Additional offerings include a rooftop temple, senior citizen spaces, and even terrace farming opportunities, making Ved Laurels a unique and extraordinary place to call home.
The Ved Laurels project was struggling to establish a distinct identity in the highly competitive real estate market. Despite its exceptional features—such as state-of-the-art architecture, luxurious amenities, and prime location—the project failed to attract potential buyers and secure bookings. This inability to capture customer interest put significant pressure on the project’s visibility and market penetration.
To overcome these challenges, Ved Laurels was recognized with the prestigious award for Best Innovative and Luxurious Project. Harnessing this appreciation, we developed a targeted marketing strategy centered around the project’s award-winning status. We created eye-catching hoardings and engaging social media creatives designed to spike curiosity among potential buyers and highlight the unique selling points of the project. By strategically targeting the right audience, we successfully enhanced brand awareness. As a direct result of these focused branding efforts, one phase of the Ved Laurels project sold out entirely, marking a significant turnaround in its market presence and sales performance.
As a result of our branding efforts, VedLaurels is now recognized as the most innovative and luxurious project. This struck curiosity in the people, making them interested in the project. By targeted digital marketing and on-point promotions, reached to the target audience. With the increased in the site visit and walk ins, C wing sold out completely and B wing is half sold out.
