Kukud Ku: Redefining the famous Chicken Brand

For years, chicken has been synonymous with Aamir Chicken in Pune. When Aamir Chicken, Pune, decided to rebrand itself, our challenge was maintaining this equation while creating its new identity. Our task was to create a brand identity for them.

We did everything, from suggesting the catchy name and developing the tagline to designing the outlets. The thought was simple: to make people relate to the brand and, at the same time, make it memorable.

Hence, we came up with the name Kukud Ku, which is catchy yet simple and easy to remember. We formed the tagline based on the thought of making an equation of chicken with the brand: ‘Chicken Bole toh Kukud Ku.’ Also, we did this balancing act while designing the logo and Mascot for Kukud Ku. Along with the name and logo, the most crucial part of Kukud Ku was the retail outlets. Based on our survey and research, we discovered that most chicken outlets are not clean and hygienic. Hence, we designed an outlet that will be easy to maintain and attractive. We promoted hygienic chicken as a brand identity for Kukud Ku. And it worked wonders! It resulted in a higher sales volume for Kukud Ku. Research, Strategy, Brand Development, Nomenclature, Logo, Rebranding, Environment Branding, Photoshoot

Logo & Mascot

Outlet Branding

Product Photoshoot

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TOUCH

Let’s Work Together
To Build Your Brand!