North Pole

North Pole is a frozen food store. One of a kind, it’s a store with a different perspective. It provides all frozen food products from various brands. BrandBand Media was tasked to create the brand identity and environment branding for them.

The strategy was to highlight the unique concept of the entire store providing just frozen food.As the store name and concept are unusual, we made the logo quirky and unique. The ice and the penguin represent the north pole and the freezing climate. Our team enjoyed the process of designing the environment for their shop and the menu card. The social media campaigns highlighted the benefits of frozen food, leading to increase in the footfall at the store.

Menu Card

Leafleat

Social Media

Outlite Branding

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